About this Training Course 

This course provides a detailed overview of the worldwide lubricants business, its structure, participants, dynamics, economics, markets and prospects.  It gives managers, planners and marketers the industry perspectives required to make strategic business decisions.  It will also help sales and technical staff understand why their roles are so important.  All the trends and future key issues for the lubricants industry will be presented and discussed, on both a global and regional basis.

This course provides a detailed overview of the worldwide lubricants business, its structure, participants, dynamics, economics, markets and prospects.  It gives managers, planners and marketers the industry perspectives required to make strategic business decisions.  It will also help sales and technical staff understand why their roles are so important.  All the trends and future key issues for the lubricants industry will be presented and discussed, on both a global and regional basis.

People who will benefit from this course include:

  • Experienced oil industry mangers who are new to the lubricants business
  • Recently appointed managers who intend to pursue a career in the lubricants industry
  • Marketing, planning and commercial development staff in lubricants companies or the lubricants business divisions of larger oil companies
  • Technical and technical support staff who have recently transferred to a commercial role